Product Lead at Coinstore,Trading system builder,Web3 Explorer

32 years old | Bachelor's degree | 10 years of work experience, including 6 years in centralized exchanges.

Phone: +86 18701558527

About Me

Seasoned cryptocurrency exchange product specialist with 9 years of product management expertise. Focuses on Perpetual Contract, spot trading, IEOs, wealth management. Excels in crafting innovative financial products and user growth strategies. Has consistently helped start-up exchanges boost their daily real trading volume to hundreds of millions of dollars. Demonstrates strong strategic thinking and execution skills, leading teams to achieve breakthrough results in a fast-paced market.

Core Competencies

Cryptocurrency Exchange Product Expert: Lead comprehensive product development for Perpetual Contract, spot trading, IEOs, wealth management, and Web3 business lines.
User Growth Strategist: Design and execute effective user acquisition and conversion strategies, achieving peak daily trading volumes of $100 million.
Innovative Product Developer: Create cutting-edge financial products and growth tools with limited resources, driving rapid business expansion.
Cross-functional Team Leader: Excel in team management and interdepartmental collaboration, effectively addressing diverse business needs.
Data-Driven Decision Maker: Leverage data analysis to optimize product strategies, enhancing user experience and business performance.
Asset management and risk control: Through the design and optimization of the core system of the exchange, I have accumulated rich experience in digital asset management and comprehensive ability to implement security strategies.

Skills

Interests

Work Experience

Coinstore | Product Lead at Coinstore

December 2021 - March 2025

Spearhead the planning and development of the exchange's Perpetual contract, spot, financial management, OTC, IEO, and Web3 product lines.
Optimize the core trading system to enhance platform performance and user experience.
Devise and implement innovative financial products to expand the user base and boost transaction volume.
Lead the team to design the product construction of asset management, liquidity supervision and platform risk control system.
Guide the product team in crafting and executing long-term strategies aligned with the company's phased business goals and target customer needs.

Huobi Global | Senior Product Manager

September 2021 - December 2021

Responsible for rebate and points center businesses in the growth product department.
Design and optimize user incentive mechanisms to improve user activity and retention rates.

BTCMEX Cryptocurrency Derivatives Exchange | Deputy product director

August 2019 - May 2021

From August 2019 to May 2021, I served as the Deputy Director of Product at a derivatives exchange—an INBlockchain-invested project. My responsibilities encompassed user-side products (user experience) and the commission system (growth system) product line:

Led overall product planning, design, and organizational review of the exchange's user interface (PC/APP/H5). Collaborated with UI and technical teams to implement requirements. Developed a mobile app from scratch, increasing daily traffic share from 0% to 35%.
Contributed to the underlying product design of the contract trading system and the creation of growth-oriented financial tools.
Spearheaded the user growth system: planned and designed the front and back end of the mother-child commission system (for overseas markets) and the unlimited commission system (for domestic markets). This growth system drove exponential user growth and trading volume for the exchange.
Managed the product team, orchestrating product iteration plans aligned with phased goals.
Explored and identified new product growth opportunities in line with the company's phased goals and industry trends, such as wealth management products and quantitative trading programs.

Beijing Lehu Apartment Property Management Co., Ltd. | Product Line Manager

September 2018 - September 2019

Responsible for C-end business line, optimizing user experience and growth strategies.
Developed mini-program matrix, significantly increasing user visits, time spent, and conversion rates.
Designed and implemented rental business processes and derivative services, supporting million-level GMV in e-commerce sales.

Hangzhou Jiuyan Technology Co., Ltd. | Product Line Manager

June 2017 - September 2018

Managed multi-platform product development for "in Photo Printing Customization" mall, achieving over 10,000 daily orders, 10 million+ cumulative users, and total revenue of 19.5 million RMB.
Developed innovative mini-program products, such as "in Most Beautiful ID Photo", attracting 1.5 million+ users within two months.
Designed flexible supply chain solutions for photo printing, providing monetization solutions for multiple well-known applications.

Xiamen Feibo Gongchuang Network Technology Co., Ltd. | Product Manager

March 2015 - February 2017

Led product planning for "Snack Meow" mobile e-commerce app, acquiring 600,000 registered users and 4 million RMB in revenue during initial promotion.
Developed core modules for WeChat mall, including basic mall functions and various promotional tools.
Designed content e-commerce monetization strategies for multiple million-follower social media accounts, collaborating with renowned brands like NetEase Yanxuan.

Education

Jimei University | Bachelor's Degree in Marketing | September 2011 - July 2015

Language Skills

English (fluent in reading and writing, average in listening and speaking); Mandarin Chinese (Native)

<aside> 💡 Summary of core works:

Product Strategy
Team Management
Trading System Design
Centralized financial products and trading strategy design
Growth Product Design
Asset management and risk control: </aside>